Merch is the mission

Wear the proof that we're building a human internet

Everywhere online we hear the same thing: people are done being pushed into algorithmic echo chambers. They crave something different—spaces that feel human, connective, loving. That's why every piece of Group 7 merch matters. Each tee, hoodie, or sticker is fuel for a social media future built on real community infrastructure, not clicks.

When you check out, you're not buying swag—you're co-funding engineers, moderators, and pop-up houses. It's the cleanest way to say you believe in launching a platform that treats people like people.

Live catalog

Spring powers every drop

Browse the live Spring carousel right here, then click through to complete your purchase on the Group Seven Life store. Inventory, pricing, and fulfillment all sync straight from our Spring dashboard so what you see is what ships.

Why this store matters

Every collection powers people, not clicks

Because the carousel pulls straight from Spring, we can swap colors, sizing, and SKU mixes instantly. That elasticity is how we keep the lights on for community ops without outside investors.

Merch equals membership

Every checkout says “I want kinder tech” louder than any algorithm could.

Inventory stays agile

Spring handles the printing and shipping so we can keep iterating on the experience and community ops.

Transparency by default

The Spring dashboard feeds real-time insight into what funds the build, so we can reinvest in moderators, devs, and shows.

Rally cries

  • Sophia sparked the signal; we keep it resonating.
  • Grassroots merch beats ad-funded surveillance.
  • Wearable protest is still protest.
  • Shipping kindness at scale takes all of us.
  • Carousels are cooler when they fund community care.
  • If it doesn’t build belonging, it doesn’t ship.
Tell us what to build next