Pillar
Care-first infrastructure
We reinvest every cart into building tools that mend the internet: human-moderated feeds, conversation rooms with context, and surprise meetups that feel like family reunions.
Mission Manifesto
Group 7 is the merch-powered movement for human internet energy
Everywhere online we hear the same thing: people are done being pushed into algorithmic echo chambers. They crave something different—spaces that feel human, connective, loving. That's why every piece of Group 7 merch matters. Each tee, hoodie, or sticker is fuel for a social media future built on real community infrastructure, not clicks. If you believe in launching a platform that treats people like people, this is how you help build it.
Pillar
Grassroots funding loop
No venture decks, no algorithms to impress. Merch becomes mutual aid—fueling stipends, creator residencies, and the slow, deliberate design that protects nuance.
Pillar
Always-on belonging
Group 7 is a signal that you still believe in an internet where strangers become friends. The badge is a quiet invitation to sit with us, laugh with us, and build with us.
Field notes
How we keep the flame alive
Sophia started the spark, but the electricity is collective now. These commitments protect the warmth and ensure every sale fans the flame instead of feeding the algorithm.
We build without permission
Sophia sparked the experiment, but we are the ones carrying it. The mission is now collective stewardship, not celebrity fandom.
We practice radical transparency
Inventory, timelines, and platform features stay open-sourced in spirit. Every hoodie sold maps directly to tangible work: servers, studios, and support.
We design for softness
Kind typography, rounded interactions, and gentle motion cues remind us that the internet can feel like a hug instead of a nudge.
We pledge reciprocity
Those who show up receive more than merch; they get voice notes, studio invites, and the chance to help craft the next drop.
Call to gather
If you're wearing Group 7, you're carrying the mission
Wear the gear to signal softness. Share the story to signal defiance. Upload your moments so the next member knows they're already loved. The movement is as tangible as the fabric and as infinite as the friends we haven't met yet.