01
Digital platforms
We’re architecting a home feed that actually feels like home—mod tools, comment walls, and creation spaces designed to break the echo chambers. Merch fuel keeps the servers humming so connection stays human.
Building the Group 7's Community
GROUP 7 LIFEbuilding foundations
Everywhere online we hear the same thing: people are done being pushed into algorithmic echo chambers. They crave something different—spaces that feel human, connective, loving. That's why every piece of Group 7 merch matters. Each tee, hoodie, or sticker is fuel for a social media future built on real community infrastructure, not clicks. If you believe in launching a platform that treats people like people, this is how you help build it.
Neon cosmicInclusive eliteSpring-hosted
Spring Storefront
Refill your closet at the Group Seven Life store
Browse every drop through the dedicated shop page, then head over to our Spring-powered storefront for checkout, fulfillment, and shipping updates.
Why We're Building
Every purchase builds the internet we want to hang out in
Group 7 is for people who crave connection over clicks. When you gear up, that energy turns into engineers, creators, and ops teams crafting an alternative to algorithmic isolation.
02
Real-world events
Community needs real hugs and high-fives. Sales cover venues, logistics, and storytelling so the Group 7 fam can gather offline and remember what belonging feels like.
03
Community resources
We’re building creator stipends, support channels, and learning resources that amplify voices the algorithm ignores. Each order turns into tools that let people be heard and held.
04
Sustainable growth
Platforms built on ads compromise people. Merch revenue keeps Group 7 autonomous so we can grow slowly, intentionally, and always in service of the humans wearing it.
The Vision
Merch is the runway for our people-first platform
We're launching a social layer where care beats clicks. Instead of raising from investors who would optimize for ads, we're choosing you. Here's what your wardrobe is funding.
01Platform infrastructure
Digital spaces for connection
Custom feeds, safe discussion rooms, and collaboration studios don’t appear by magic. Merch keeps devs shipping features that make people feel seen instead of sorted.
02Event production
Real-world community gatherings
We’re planning pop-up houses and creator residencies so the internet fam can meet IRL. Every hoodie powers the logistics that get us together.
03Brand building
The "Group 7's" identity
This isn’t another drop—it’s a flag to rally around. Supporting the brand tells the world there’s appetite for kinder tech, and funds the design systems that shape that identity.
04Sustainable funding
Merch enables the vision
Ad dollars demand attention, not care. Merch lets us say no to surveillance incentives and yes to building a platform that answers to its people.
Infrastructure Partners
Building the human internet takes a crew
These partners keep quality high while we focus on mission—ethical production, intentional commerce, and creative strategy that honors the people wearing the merch.
SS
Creative studio + ops
Singularity Shift Ltd
Building the community hub vision through strategy, storytelling, and platform design that connects Group 7's.
SP
Storefront + fulfillment
Spring (Teespring)
Hosting the external shop on the Group Seven Life store so payments stay smooth and merch ships quickly.
G7
Stories + hub
Group 7 Community
Home for music, updates, and the community hub that rallies everyone wearing the merch.
Group 7 anthem
So Unfair
Sophia James · Amazon Music preview
The single that powered seven TikToks after Sophia declared, "If you're watching this, you're in Group 7." Listen for the lyric "I'm on the record but you put me on the B-side" while the landing visuals pulse in sync.
Listen on Amazon MusicCommunity Hub
Let's prove the internet can feel loving again
If you're tired of being reduced to a data point, wear the resistance. Every Group 7 item is a vote for social platforms that protect nuance, invite care, and still feel electric. The faster we sell out, the faster we can launch the features, meetups, and creator funds that flip the script on what social media can be.